Switzerland – Introducing Aptamil to Mummy

Code Violations
Promotion to the public and in health facilities


15, rue du Helder
75009 Paris – France


In a private hospital in Geneva, a mother found a surprise gift in her room post-delivery. The box, courtesy of Let’s Family.ch – an on line parenting guide, contains a plastic cover for baby’s health record with the Aptamil bear mascot displayed prominently on it. There is also a letter inviting mum to become a member of Aptaclub, where mothers can find “a range of progressive milks for all babies 0-3 years”

Gift box to entice mums (even those with intention to breastfeed) to become Aptamil users.