Russia – Using breastfeeding to promote bottle-feeding

Code Violations
Promotion to the public


Medela AG Lättichstrasse 4b
6341 Baar, Switzerland

On the Instagram account of Medela Russia, the company is merely paying lip-service in its postings on the “benefits” of breastmilk. With the image of a baby looking calm and peaceful while being bottle fed, the main focus of the company is clearly to promote their feeding bottles.

A quick check on Medela’s website shows that the company promotes their Calma bottles as “an innovative feeding solution designed for breastfed babies”      ( misleading parents to think that breastmilk in a bottle, or any kind of bottle-feeding is the same as breastfeeding.

Social media platforms such as Instagram are commonly used by companies to gain easy access to mothers and health professionals.

(Retrieved from, accessed on 1 February, 2019)

Bottle and teat companies like Medela have no business in promoting breastfeeding.