Russia – Using breastfeeding to promote bottle-feeding

Code Violations
Promotion to the public

Medela

Medela AG Lättichstrasse 4b
6341 Baar, Switzerland

www.medela.com

On the Instagram account of Medela Russia, the company is merely paying lip-service in its postings on the “benefits” of breastmilk. With the image of a baby looking calm and peaceful while being bottle fed, the main focus of the company is clearly to promote their feeding bottles.

A quick check on Medela’s website shows that the company promotes their Calma bottles as “an innovative feeding solution designed for breastfed babies”      (https://www.medela.com/breastfeeding/products/feeding/calma) misleading parents to think that breastmilk in a bottle, or any kind of bottle-feeding is the same as breastfeeding.

Social media platforms such as Instagram are commonly used by companies to gain easy access to mothers and health professionals.

(Retrieved from https://www.instagram.com/medela.ru/, accessed on 1 February, 2019)

Bottle and teat companies like Medela have no business in promoting breastfeeding.