28 Mar RUSSIA – Promoting or undermining breastfeeding?
Promotion in health facilities and to health workers
3818 LE Amersfoort
FrieslandCampina not only sponsored a conference held at the state polyclinic specialising in medical care for children in St. Petersburg, Russia, but also distributed free gifts to mothers during the event. The conference was organised by the polyclinic in conjunction with the World Breastfeeding Week (WBW) in August 2018.
Mothers are given small zipper bag which looks the same as the package of Friso Gold 3 growing-up milks together with free samples and brochures of Friso Gold 3. The 2016 WHO Guidance reaffirms that growing-up milk is a breastmilk substitute covered by the scope of the International Code and therefore should not be promoted.
By making its presence felt at the conference, FrieslandCampina rides on the back of an event associated with WBW to help strengthen its public image. On the surface, the company seems to be supporting breastfeeding, but is in fact using the opportunity to promote its formula products by giving out free samples and brochures.
Enticing mothers with free samples and gifts