05 Mar RUSSIA – Nestlé marketing presence at paediatric conference
Promotion to Health Workers
Avenue Nestlé 55
At the All-Russian scientific-practical conference – “Actual problems of paediatrics, medical and social aspects of motherhood and childhood”, Nestlé set up a display table with various brochures for its Nan formula products and a shelf filled with both Nan and Nestogen range of formula products. Infiltrating professional conferences give companies like Nestlé direct access to health professionals and a ready platform to promote its products.
Free tasting of Nestlé cereals for conference delegates – Helping children or establishing a market for Nestlé products?
“Breastmilk- best power for the child” appears at the bottom of the shelf; while Nestlé formula products are nicely displayed at the top. Blatant promotion with no reservations.