RUSSIA – Nestlé marketing presence at paediatric conference

Code Violations
Promotion to Health Workers

Nestlé

Nestlé S.A.
Avenue Nestlé 55
1800 Vevey
Switzerland
+1 800-225-2270

www.Nestlé.com

At the All-Russian scientific-practical conference – “Actual problems of paediatrics, medical and social aspects of motherhood and childhood”, Nestlé set up a display table with various brochures for its Nan formula products and a shelf filled with both Nan and Nestogen range of formula products. Infiltrating professional conferences give companies like Nestlé direct access to health professionals and a ready platform to promote its products.

Free tasting of Nestlé cereals for conference delegates – Helping children or establishing a market for Nestlé products?

 “Breastmilk- best power for the child” appears at the bottom of the shelf; while Nestlé formula products are nicely displayed at the top.  Blatant promotion with no reservations.