31 Jan Russia- Infant formula samples as gifts for mothers at a maternity hospital
Promotion in health facilities & to health workers
100 Abbott Park Road
In Chelyabinsk, Russia, gift bags containing free samples of Similac Premium 1 infant formulas and promotional brochures are given to mothers at a maternity hospital.
Any promotion of products within the scope of the Code in healthcare facilities not only undermines breastfeeding, but it also implies that the product is endorsed by health workers and creates good will on behalf of the company.
Under Recommendation 6 of the 2016 Guidance on Ending the Inappropriate Promotion of foods for Infants and Young Children, health workers and health facilities are forbidden from accepting free products, samples or reduced-price foods from companies.
A gift bag printed with the infamous Rosco Bear mascot that appears on Similac infant formula products.
Mothers will find gifts such as free infant formula samples hard to resist
Information or Promotion? This booklet entitled, “Tips for Mum in the first year of life” printed with the “Similar Premium” brand name.