Monitoring

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Spot, Record, Report

Look What They’re Doing!

ICDC’s Code monitoring is sustained by volunteers from around the world. Their contributions and whistle-blowing efforts enable us to keep up with latest company strategies and marketing trends.

 

We provide below selected examples of recent Code violations (yet unpublished anywhere else). The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly Resolutions.

Latest violations from around the world starting
September 2017

We thank our supporters for sending evidence of violations to IBFAN-ICDC but to keep our reporting manageable, only selected violations will be written up and posted on our website for public viewing. Violations that are not posted on our website will be registered and recorded in our database to help us keep track of company behaviour and marketing trends.

IBFAN-ICDC has published its last global Code monitoring report BTR 2017 in September 2017
(with violations from 2014 – 2017). A new cycle of monitoring has started.

Everyone can monitor.  And monitoring can be done anytime anywhere.  Help us to call companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.

We have a Quick & Easy Form you can use to convey the relevant information.
Protect breastfeeding!

LOOK WHAT THEY’RE DOING WITH GROWING UP MILKS

In May 2016, WHO published a report1 recommending that countries should broaden the range of designated products under the scope of their legislation to include all milk products intended and marketed as suitable for feeding young children up to the age of 36 months.

 

INAPPROPRIATE PROMOTION

WHAT ELSE ARE THEY’RE DOING!

 

In May 2016, the World Health Assembly in resolution WHA 69.9 [2016] welcomed the Guidance on ending the inappropriate promotion of foods for infants and young children. The Guidance applies to all commercially produced foods that are marketed as being suitable for infants and young children from the age of 6 months to 36 months – products that are commonly defined as complementary foods in national laws and policies.

 

They Made a Difference

 

On this monitoring page, ICDC is privileged to feature two of ICDC’s best volunteer monitors, Rosemary Anatol and Danielle Adams of the Breastfeeding Association of Trinidad and Tobago (TBATT).

They Made a Diff1

Outstanding monitors. Rosemary (Left)- mother of three children – all breastfed and Danielle (Right)– mother of four children – all breastfed

Rosemary, IBCLC and member of TBATT since 1987, headed the Association for 20 years and now is Advisor. After years of correspondence with companies about violations, Rosemary got to attend a Training Course on the Code in 2002.   The weeklong training Course, sponsored by UNICEF, enabled Rosemary to studying all aspects of the Code in detail and started her on another 17 years of commitment to advocacy and education for Code compliance and monitoring for violations.

 

Danielle, member of TBATT since 2003, is now a Director and Code Compliance Officer. Even before she was aware of the Code, Danielle had questioned why a doctor would have a tin of infant formula on a shelf in his office and this was the trigger for her to learn about the Code. In November 2003, IBFAN-ICDC, UNICEF and PAHO jointly conducted a Regional Code training in Trinidad and Tobago. TBATT was the local partner. Although only recently qualified as a breastfeeding counsellor and with a young baby, Danielle grabbed at the opportunity to participate in the Code training, together with her baby, whom she breastfed during the course! Danielle has not looked back since then!