Spot Monitoring logo-01
Spot, Record, Report

Look What They’re Doing!

ICDC’s Code monitoring is sustained by volunteers from around the world. Their contributions and whistle-blowing efforts enable us to keep up with latest company strategies and marketing trends.


We provide below selected examples of recent Code violations (yet unpublished anywhere else). The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly Resolutions.

Latest violations from around the world starting
September 2017

We thank our supporters for sending evidence of violations to IBFAN-ICDC but to keep our reporting manageable, only selected violations will be written up and posted on our website for public viewing. Violations that are not posted on our website will be registered and recorded in our database to help us keep track of company behaviour and marketing trends.

IBFAN-ICDC has published its last global Code monitoring report BTR 2017 in September 2017
(with violations from 2014 – 2017). A new cycle of monitoring has started.

Everyone can monitor.  And monitoring can be done anytime anywhere.  Help us to call companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.

We have a Quick & Easy Form you can use to convey the relevant information.
Protect breastfeeding!


In May 2016, WHO published a report1 recommending that countries should broaden the range of designated products under the scope of their legislation to include all milk products intended and marketed as suitable for feeding young children up to the age of 36 months.





In May 2016, the World Health Assembly in resolution WHA 69.9 [2016] welcomed the Guidance on ending the inappropriate promotion of foods for infants and young children. The Guidance applies to all commercially produced foods that are marketed as being suitable for infants and young children from the age of 6 months to 36 months – products that are commonly defined as complementary foods in national laws and policies.



She Made a Difference


Bindi Borg, a development practitioner who is currently conducting research in infant and young child feeding, has a lot of balls in the air. While working on her research in Cambodia, Bindi, who is a PhD candidate at the University of Sydney, a trained breastfeeding counsellor and a mother of two, combined her many roles to become Code monitor extraordinaire.