Luxembourg – Swiss brand BIBI violates the Code by promoting teats

Code Violations
Promotion to the public

BIBI

Lamprecht AG
P.O. Box
Althardstrasse 246
8105 Regensdorf
Switzerland

www.bibi.ch/en/

At a pharmacy in Luxembourg, there is a merchandise shelf with teats and pacifiers from the Swiss brand BIBI, and promotional signs with statements such as “The natural version: Natural shape of mothers nipple” and “The dental shape: Good for the development of the palate”–conveying to mothers that its design is comparable to the mother’s breast for a more natural feeding.

An image of a healthy and happy baby idealise the products.