Labelling success in Tanzania!

Visiting Tanzania for training for the first time in June 2015, ICDC’s Legal Advisor was thrilled to discover that the labels of all imported and local baby food products were free of promotional text and logos.

The labels were in compliant with the Marketing of Foods and Designated Products for Infants and Young Children Regulations 2013 which prohibit any photograph, drawing or pictorial presentations other than for illustration methods of preparation.  This provision modelled on ICDC’s Model Law has been introduced in many countries in Africa but many encounter problems from multinationals which maintain their right to use their trademarked logos.

The compliant labels in Tanzania (left) show that where countries are willing to give effect to their laws and have a system in place to implement, monitor and enforce their laws, companies will abide by the law.