13 Aug Trinidad – Illuminated Gondola Shelf with Baby Graphics and Health Claims :: Shelf Talkers as Silent Sales Reps
Promotion to the public and in shops
Avenue Nestlé 55
Illuminated Gondola Shelf with Baby Graphics and Health Claims
At a retail shop there is a very eye-catching illuminated gondola shelf stocked with rows and rows of Good Care Optipro products. Slogans such as “Give them quality protein” and nutrition claims are displayed on the shelf. There is also a human child picture with different health claims pointed to various parts of the body, such as the brain and the lungs boasting functions that are not scientifically substantiated and prohibited by the Code and relevant WHA resolutions.
A baby figure with arrows pointing to different parts of its body depicting unsubstantiated health claims
Shelf Talkers as Silent Sales Reps
Meanwhile, on the regular shelves, shelf talkers are used to promote Good Care 3. Shelf talkers may be small in concept and size, but they can have a big impact on sales, serving as a silent salesperson that persuades and directs customers through product information. Here, shelf talkers are promoting Good Care 3 with outrageous health claims prohibited by Resolution WHA 58.32 .
Claims such as this, stating ‘’optimized protein’’ can “aid your body’s organs development’’ are promotional and unfounded, and are prohibited by Resolution WHA 58.32 .