Germany- Infant formula on discount!

Code Violations
Promotion to the public and in shops


HiPP GmbH & Co. Vertrieb KG
Georg-HiPP-Straße 7
D-85276 Pfaffenhofen

In Aachen, Germany, a price tag offering special “low price” is used to promote HiPP infant formula products at a drugstore. This printed price tag may be small in size but will no doubt attract mothers’ attention.

Any promotion device to induce sales directly at the retail level, such as special displays, discount coupons, premiums, special sales, loss leaders and tie-in sales are NOT allowed under Article 5.3 of the Code.

This price tag is a silent yet promotional sales method