Czech Republic – Britain’s only formula milk brand partners with internet store to offer gifts with purchase

Code Violations
Promotion to the public


Kendal Nutricare Ltd
Mint Bridge Road
Cumbria LA9 6NL
United Kingdom

Kendamil which prides itself as the “only British infant milk brand in the market” promotes its follow-on and toddler milks with a gift of a children’s pool for purchases exceeding CZK 799 at, one of the biggest internet store in the Czech Republic.  The ad, seen at a metro station in Prague, highlights the full cream milk content of the products and describes the product as being a good source of vitamins and minerals.

The green character in the airplane is the store mascot and it does its bit to promote Kendamil  [June 2019]