27 Jun Czech Republic – Britain’s only formula milk brand partners with internet store to offer gifts with purchase
Promotion to the public
Kendamil which prides itself as the “only British infant milk brand in the market” promotes its follow-on and toddler milks with a gift of a children’s pool for purchases exceeding CZK 799 at Alza.cz, one of the biggest internet store in the Czech Republic. The ad, seen at a metro station in Prague, highlights the full cream milk content of the products and describes the product as being a good source of vitamins and minerals.
The green character in the airplane is the store mascot and it does its bit to promote Kendamil [June 2019]