Code Training for Malaysian Breastfeeding Peer Counsellors

From 23- 24 February 2019, ICDC’s team comprising of our Director, Annelies Allain, Legal Advisor, Yeong Joo Kean and Junior Legal Officer, Jane Tang were in Bangi, Selangor to provide training to members of the Malaysian Breastfeeding Peer Counselor Association (MBfPCA).  Noreen Fazila, Senior Assistant Director, from the Nutrition Department of the Ministry of Health gave a presentation on Code implementation in Malaysia.

The participants of this training comprised of mothers and health professionals, including trainers from MBfPCA. They are all passionate about breastfeeding and keen to learn more about the Code and how it could improve their role as peer counsellors.

The session that received the most favourable feedback from participants was the “Amazing Code Race” on the final day of training.  In this race (which has nothing to do with speed!!), participants ventured out to supermarkets, retail outlets, private hospitals and clinics to identify promotional practices that violate the Malaysian Code. This practical exercise provided participants with hands-on monitoring experience and according to participants was crucial for them to better understand the articles of the Malaysian Code.  A fun day out for everyone who participated.

Participants’ Intro with Dr Nadrah Arifin, President of MBfPCA taking the lead (right).

Puan Noreen Fazila explains the Malaysian Code to the participants

 ICDC Director talks about conflicts of interest.

Stretching for the mind and body

Preparing monitoring report is serious work

ICDC Legal Advisor verifying monitoring reports submitted by participants.

Training with children. These peer counsellors are multi—tasker mums and truly believe babies must come before business.