Medela – Promotion to the Public and in shops

On the Instagram account of Medela Russia, the company is merely paying lip-service in its postings on the “benefits” of breastmilk. With the image of a baby looking calm and peaceful while being bottle fed, the main focus of the company is clearly to promote their feeding bottles. ...

The Medela France website promotes its “Calma” feeding bottle and teat as “a solution close to breastfeeding” and that it “ensures a natural transition from breastfeeding to bottle-feeding – both idealising statements. ...