Danone – Promotion to the Public and in shops

In a private hospital in Geneva, a mother found a surprise gift in her room post-delivery. The box, courtesy of Let’s Family.ch - an on line parenting guide, contains a plastic cover for baby’s health record with the Aptamil bear mascot displayed prominently on it. ...

In Vina del Mar, Chile, an advertorial in a local pharmacy brochure is entitled “Mom, we are ready to advise you in this new stage”. It is used to promote Danone’s Nutrilon 3 growing-up milks....

At Carrefour supermarket in France, an eye-catching shelf talker with text such as “Blédina’s know-how at a “soft” price” is used to promote Blédilait 2ème âge follow-up formula from Blédina. ...

Large posters promoting Dumex infant formula and growing-up milks are displayed prominently on the windows of a mini market located on the main road in central Vientiane, Laos....