Danone – Promotion in Health Facilities and to Health Workers

In a private hospital in Geneva, a mother found a surprise gift in her room post-delivery. The box, courtesy of Let’s Family.ch - an on line parenting guide, contains a plastic cover for baby’s health record with the Aptamil bear mascot displayed prominently on it. ...

At a paediatrician’s office in Austria, Nutricia Neocate Infant Diagnostic Set is prominently displayed on the cabinet. According to the global Nutricia Neocate website, “Neocate is a Nutricia brand, Nutricia being a specialised medical nutrition company that is part of the Medical Nutrition Division of Groupe Danone, Paris.” ...