CANADA- Playtex Baby violates the Code by promoting its feeding bottles

Code Violations
Promotion to the public and in shops

Playtex Baby

Playtex Baby
Edgewell Consumer Affairs
5901 West Side Avenue
Suite 400
North Bergen, NJ 07047

Playtex Baby feeding bottles are being sold at a discounted price in a shop in Quebec, Canada. This is a common yet highly effective promotional sales method which will no doubt attract mothers’ attention

The label claims its feeding bottle is “uniquely designed to reduce colic”

On the package of the Playtex Baby feeding bottles, the company claims that its feeding bottle is “Closer to breastfeeding” and its advantages includes:-

  • Allows baby to breathe more naturally
  • Facilitates alternating between breast and bottle
  • Prevents air from penetrating and this reduces colic


Such statements undermine breastfeeding.