AUSTRALIA- The accessibility and growing influence of social media

Code Violations
Promotion to the public and in shops

Danone

Danone/Nutricia
15, rue du Helder
75009 Paris – France

www.danone.com

An Australian based pharmacy retailer advertised Nutricia Aptamil Gold+ HA infant formula through a “sponsored post” on Facebook and users are given the link to their online store to buy the product.

A quick research on the Internet shows that a “sponsored post” on Facebook essentially means the company paid to promote its content on Facebook. It is commonly used by businesses to reach out to larger audience on Facebook as “sponsored post” will have higher exposure on the ‘Newsfeed’ of users. Apart from that, companies are able to select their targeted audiences, for example, users who may have ‘liked’ or ‘followed’ the company’s Facebook page and friends of such users as well.

It is common nowadays for companies to exploit social media platforms such as Facebook to post promotional advertisements or messages.

Social media platforms such as Facebook is commonly used to access consumers