Working with a Ministry of Health, either directly or through our network partners, we raise awareness that the Code protects mothers and infants from the marketing activities of formula companies, and help increase breastfeeding rates by creating a supportive environment for breastfeeding campaigns, such as WHO / UNICEF’s “Baby-Friendly Hospital Initiative”.
The protection of breastfeeding must also be kept high on international agendas. The best way to press for this is via the annual World Health Assembly (WHA) in Geneva, during which ICDC actively advocates for stronger Code measures and adoption of new resolutions.
We assist countries in drafting or strengthening national legislation based on the Code and resolutions. This involves training government officials in both legal drafting or strengthening amendments to existing laws.
Our aims are to
- have more countries develop and adopt national measures to give effect to the International Code
- strengthen or improve existing national measures to make them more comprehensive and effective
- shield mothers and health workers from commercial influences in their infant feeding decisions.
Many countries with legislation are lacking in regulations which give effect to the law and need help to understand how the Code and resolutions protect infant health and fit into the existing legal framework; others need training of health inspectors, vetting committees and other professional bodies to give them understanding and leverage.
ICDC has more than 20 years of experience in developing and delivering Code training courses across Asia, Africa, Latin America, and Central Europe.
Our aims with Code training are to
- encourage countries with no or limited national legislation or a voluntary code to strengthen legislation
- improve enforcement of existing legislation
- empower health workers to take appropriate steps to protect mothers and infants from baby milk promotion within the health system
- build the capacity of enforcement officials to identify violations and force compliance by companies
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