Marketing Strategy

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This web-page highlights marketing strategies which are either


  1. in violation of the International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly Resolutions; or
  2. skirting on the periphery of the Code giving rise to concerns about unethical corporate behavior which undermines breastfeeding or harm infant and young child health in one way or another.


Unless otherwise indicated, the articles below are selected and extracted from our global monitoring report, Breaking the Rules, Stretching the Rules 2014. They are reproduced here so that readers who have no access to our monitoring report can learn first-hand the length companies go to obtain a lucrative niche market for their products.

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