ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
Nestlé poster in Moscow hospital promotes Alfaré products as the right choice for combating allergies and draws similarities between the products and  breastmilk - 23/8/2016 link
Neocate poster in Moscow hospital claims the product is inspired by breastmilk - 23/8/2016 link
Sodilac booklet to new parents in France contains numerous Code violations involving formula and cereal products - 17/8/2016 link
Bayer publicises its support for breastfeeding on Facebook with breastfeeding room in Mexico - 16/8/2016 link
Sodilac provides wrong infant feeding advice to promote its Modilac 2 follow-up formula in France - 12/8/2016 link
Modilac's infant feeding advice in France ensures parents stick to the brand they were provided in hospital - 11/8/2016 link
  Regular sized Aptamil samples provided to new born babies in Cambodian health facilities - 8/8/2016 link
  Blédilait Croissance discount voucher in France contains prohibited claims and a wrongful recommendation for consumption of 500ml of milk per day - 2/8/2016 link
Novalac note pad promotes 13 formulas that are available in pharmacies at good prices in France - 2/8/2016
  In a parenting guide, Nestlé Guigoz encourages French parents to provide their babies with Guigoz follow-up formulas - 2/8/2016 link
  Nestlé Nestogen height chart in Russia contains forbidden claim and cross-promotes infant formula through use of its Prebio logo - 29/7/2016 link
  Nestlé Baby Club Singapore organised a weaning baby workshop at a private hospital - 26/7/2016 link
  Déjà vu - Danone recycles UK Aptamil ad for Gallia Calisma in France - 26/7/2016 link
  Mead Johnson meddles with truths and myths about breastfeeding to justify formula feeding on its Enfamil website - 21/7/2016 link
  Mead Johnson showers mothers with Enfamil promotion following data obtained from clothing outlet in the US - 20/7/2016 link
  Free gifts including a slow juicer worth $249 given for purchase of Nestlé Nan products in Singaporean supermarket - 19/7/2016 link
  Full page Nestlé ad for Nan growing up milks in a national daily calls on Malaysian mums to "Give Your Child A Great Start In Life" - 19/7/2016 link
  Danone Dumex promotes Mamil through claims and gifts in Singapore - 13/7/2016 link
  Mead Johnson's Enfamil Ready-To-Use follow up formula is promoted as precise nutrition in every drop in Singapore - 24/5/2016 link
  Friesland uses idealising text to explain how is LockNutri technology make Friso Gold formula products easy to digest on its Singapore website - 23/5/2016 link
  Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link



  Dodie feeding bottles promoted in church in Paris, France - 18/7/2016 link
  NUK's First Choice teat promoted as the best reproduction of the maternal breast on it's French website - 18/7/2016 link
  Medela promotes its Calma teat with idealising statements in a French magazine - 14/7/2016 link
  Philips Avent's "thought of everything" for mums and babies in its online promotion in Russia - 24/4/2016 link
  Pigeon runs contest to reach out to pregnant women in Singapore - 16/12/2015 link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!
In May 2016, WHO published a report1 recommending that countries should broaden the range of designated products under the scope of their legislation to include all milk products intended and marketed as suitable for feeding young children up to the age of 36 months. 
In the same month, the World Health Assembly in resolution WHA 69.9 [2016] welcomed the Guidance on ending the inappropriate promotion of foods for infants and young children2 which reaffirms that breastmilk substitutes should be understood to include any milks that are specifically marketed for the feeding of infants and young children up to the age of 36 months including follow-up formula and growing-up milk. 
With these affirmative statements and recommendations, it becomes clear that follow-up milks and growing milks are covered by the scope of the Code; something that IBFAN has maintained all along and which industry disputes.
Many of the marketing practices reported here date back from before the Guidance was issued but there is nothing to show that industry will pay any heed to the Guidance. Violations submitted to IBFAN-ICDC post Guidance will be indicated as such on this website. 
1  WHO. UNICEF. IBFAN. Marketing of Breastmilk Substitutes: National Implementation of the International Code. Geneva: World Health Organization; 2016 WHO. 
2  http://apps.who.int/gb/ebwha/pdf_files/WHA69/A69_7Add1-en.pdf (accessed on 28 July 2016)
Click here for more reports


In May 2016, the World Health Assembly in resolution WHA 69.9 [2016] welcomed the Guidance on ending the inappropriate promotion of foods for infants and young children. The Guidance applies to all commercially produced foods that are marketed as being suitable for infants and young children from the age of 6 months to 36 months – products that are commonly defined as complementary foods in national laws and policies.  
We provide below links to different types of inappropriate promotion (yet unpublished anywhere else) that companies engage in so readers can see how companies market their products in ways that are detrimental to infant and young child health. Each entry is the result of voluntary monitoring conducted by our supporters from different parts of the world. The Guidance's recommendations relating to promotion of foods for infants and young children are reproduced in each section of this report.
Click here for more reports