LOOK WHAT THEY’RE DOING!

ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
 
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
 
Korean products Grand Noble on special display in Hanoi - 18/6/2015 link
Mead Johnson uses unauthorised data to reach mothers in Canada - 8/6/2015 link
Wakodo offers discount of its formula products in Cambodia - 4/6/2015 link
The sun sets on the Code in Japan with multiple brand special discount on infant formula in a drug store - 1/6/2015 link
Wyeth makes graphic claims about the benefits of Progress Gold 'exclusive' Biofactor System in Trinidad and Tobago - 1/6/2015 link
  In Singapore 
Mead Johnson works 'under-cover' and breaches the integrity of a hospital to promote Enfamil - 28/5/2015
Family members receive free snacks and coffee at a private hospital courtesy of Nestle Nan - 28/5/2015
Danone Dumex’s 2D acrylic gift to new parents tramples over breastfeeding 
Abbott leaves its dubious mark through a variety of promotional materials at a private clinic - 28/5/2015
Friso embarks on “incredible journey” of promotion at a private clinic - 28/5/2015
Undermining breastfeeding through unabashed video screening of Dumex propaganda - 28/5/2015

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  Heinz targets it's organic range of complementary foods to babies below 6 months in Dubai - 25/5/2015 link
  Surprise delivery by Abbott to birth worker in Canada - 25/5/2015 link
  Multiple violations involving complementary foods in the Philippines - 21/5/15 link
  Monitoring compliance with the national law in Botswana - 20/5/15 link
  Wyeth promotes S-26 products in infant and young child feeding programmes it sponsors in Singapore - 13/5/15 link
  Nestlé convinces mothers to move from breastfeeding to NAN 2 in Belgium - 12/5/15 link
  Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link
  Cow & Gate entices mums to join baby clubs with giveaways in Ireland
Aptamil Ireland does the one thing it should not - facilitating contact with parents
Nestlé cultivates health professionals in Ireland through SMA Nutrition
- 8/5/2015
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For the first time ever, violations from Afghanistan!
- Danone with its retractable pen banner promoting Bebelac formulas
Nestlé billboards promoting Cerelac as products which protects children from "inside"

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Alarming ads found in pregnancy magazine in the US. 
- Mead Johnson and its brain nourishing Enfamil infant formula
- Abbott with its OptiGRO formulation that is closer to nourishing power of breastmilk

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BOTTLES AND TEATS

Lansinoh advertises its natural wave bottle on facebook in Turkey - 4/6/2015 link
  Tigex feeding bottle ad targets high school students in Lebanon - 21/5/15 link
  Mothers entice to 'like' and 'share' Haberman Suckle Feeder facebook promotion in New Zealand - 21/5/15 link
  Philip Avent's "Natural Bottle" is promoted as mimicking mum's breast in France - 13/5/15 link
  Transiting from breast to bottle the Novalac way in France link
  Dr. Brown's, Tommee Tippee, and Munchkin with their "natural, closer to nature" feeding bottles which are "just like the breast" in the US link
  Farlin and Pigeon sponsoring breastfeeding events in the Philippines in violation of the national law link
  Tommee Tippee gets closer to nature and given free in Lebanon link
  Evenflo billboards in Lebanon promotes an "advanced" new line as a natural extention of breastfeeding link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!