LOOK WHAT THEY’RE DOING!
 
ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
 
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
 
  • MAM's gift to pregnant women in France | link
  • Danone's Aptamil special offer in retail outlet in Scotland | link
  • Nestle's illicit contact with members  of clothing retailer in Canada | link
  • Philips Avent promotes its feeding bottles as "the best start in life" in Australia |  link
  • MAM bottle TV spot in Germany plays on baby's life journey with MAM (not mum) | link
  • Lactalis (Picot) offers free formulas in French pharmacies | link
  • Concertina fold-out attached to label idealises Novalac for caesarian babies with claims in the UAE | link
  • Dumex organises Early Life Nutrition seminar to cultivate health professionals in Myanmar | link
  • Anmum leaflet makes claims about brain cell connections in Malaysia | link
  • Mead Johnson's Nutramigen promoted as the ideal special food for lactose intolerant babies | link
  • Danone's retail outlet promotion in France | link
  • Nestlé SMA sponsorship of continuing medical education in Ireland | link
  • Nestlé Gerber's complementary food labelling in Vietnam | link
  • Abbott coupons offer price reductions in the US | link
  • Danone uses slogan "Bring out your child's potential" to promote its growing-up milk to mums in Malaysia | link
  • Friesland sales inducement in the form of  "Our Today Moments" contest in Malaysia | link
  • Promotion and sponsorship at paediatric conference in Trinidad and Tobago - Abbott, Wyeth and Mead Johnson | link
  • Mead Johnson's "Toddler Safe" nationwide campaign in Poland promotes its formula product, Enfamil | link
  • Hipp's nutrition education for pregnant and lactating woman in the Philippines | link
 

Everyone can monitor. And monitoring can be done anytime anywhere.  Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information. 
 
Protect breastfeeding!