ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
Makers of Nutrilatt, a Singaporean company breaks the law in Cambodia - 15/12/2015 link
Tommee Tippee in Israel says that with baby feeding products, baby won’t know the difference - 14/12/2015 link
Physiolac draws similarities with breastfeeding and makes offers of free gifts to induce sales in Cambodia - 14/12/2015 link
  Celia makes its presence felt through idealising posters in the Comoros Islands - 10/12/2015 link

In Singapore
1. Nestle uses scare tactics to promote its hypoallergenic follow on formula - 3/12/2015
2. Nestle focuses on baby’s first 1000 days to promote “stage appropriate feeding choices” after 6 months - 3/12/2015

  Aspen’s infant and young child feeding programmes for health professionals in Queensland, Australia gives rise to potential conflict of interest - 1/12/2015 link
  Violations du décret au Burkina Faso - ce que l’APAIB a decouvert - 30/11/2015 link
  In Norway, Nestlé’s good start in life involves early complementary feeding - 30/11/2015 link
  Nestlé Baby programs offers “mummy perks” in Canada - 30/11/2015 link
  Nestlé and Danone formula promotion in professional conference in Luxembourg - 24/11/2015 link
  Philips Avent promotion in lactation stations it sponsors in the Philippines - 23/11/2015 link
  Nestlé’s SMA Nutrition sponsors AOL’s first motherhood series on digital and social platform  the UK - 20/11/2015 link
  Nutridar products promoted as best quality milk to Syrian mothers in Jordanian refugee camps - 18/11/2015 link
  Nestlé ventures into infants and young child feeding at its ‘Mom & Me’ event in Singapore - 13/11/2015 link
  Nestlé Blue Bear on the prowl, targeting newborns in hospitals in Singapore - 12/11/2015 link
The Singapore Sweep - hospitals facilitate access by major brands to mums.
1) Abbott Nutrition - 3/11/2015
2) Dumex - 4/11/2015
3) Friesland - 6/11/2015
4) Nestlé - 9/11/2015
5) Mead Johnson - 16/11/2015


  Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link



Pigeon draws similarities with mother’s breast in magazine ad in Singapore - 11/1/2016 link
Pigeon runs contest to reach out to pregnant women in Singapore - 16/12/2015 link
  Tommee Tippee not only advertises its bottles but even has an entire page on the advantages of bottle feeding on its website recently accessed in France - 27/10/2015 link
  Philips Avent promotes bottle feeding as “close to nature” in France - 9/10/2015 link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!