LOOK WHAT THEY’RE DOING!
ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world. This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
We provide below links to 20 recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards. The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly Resolutions.
For the first time ever, violations from Afghanistan!
- Danone with its retractable pen banner promoting Bebelac formulas
- Nestlé billboards promoting Cerelac as products which protects children from "inside"
Alarming ads found in pregnancy magazine in the US.
- Mead Johnson and its brain nourishing Enfamil infant formula
- Abbott with its OptiGRO formulation that is closer to nourishing power of breastmilk
- Dr. Brown's, Tommee Tippee, and Munchkin with their "natural, closer to nature" feeding bottles which are "just like the breast."
|Mead Johnson violates the Code in the promotoion of a new range of infant formula in the US.||link|
|Mead Johnson offers savings with coupons for purchase of formula products in Canada.||link|
|Nestlé and Abbott products on display an given as samples in Nova Scotia, Canada.||link|
|Novalac pin-up featuring infant formula products removed in Botswana||link|
|Different strokes for different folks. Nestlé's promotional strategies for rich and poor communities violate the Code all the same||link|
|Farlin and Pigeon sponsoring breastfeeding events in the Philippines in violation of the national law||link|
|Tommee Tippee gets closer to nature and given free in Lebanon||link|
|Evenflo billboards in Lebanon promotes an "advanced" new line as a natural extention of breastfeeding||link|
|Nutribén complementary foods promotion violate global public health IYCF recommendations and the Lebanese Law||link|
|Nestlé uses fancy "Allergy Risk Tracker" to attract mothers in a hospital in Malaysia||link|
|Nestlé "navigates" children's potential in Singapore through Nan 3 traffic games||link|
|SMA annual baby event in Ireland takes know-how to new promotional heights||link|
|SMA under Nestlé ownership violates the Code with a price reduction for its infant formula products in Ireland||link|
|HIPP, Nestlé, Milupa and Bimbosan partner bounty company to offer gifts and samples to mothers in Switzerland||link|
|Violating the Code is in a job description of a managerial position in Nestlé Canada||link|
|Abbott growing-up milk cross-promotion in Malaysia||link|
|Promotion of Nestlé Cerelac in violation of the Law in Pakistan||link|
|Danone runs riot in Ethiopia. See how this French company takes advantage of the lack of Code implementation to promote its Bebelac products at a pharmacy in Addis Ababa||link|
|Supporting mums across Africa or fooling them? Find out how Danone reaches out to mothers using the information platform||link|
Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.
We have a Quick & Easy Form you can use to convey the relevant information.