LOOK WHAT THEY’RE DOING!

ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
 
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
 
The Honest Company dishonestly claims its formula is carefully modeled after breastmilk and that the choice of breast, formula or a combination of both are all good! - 14 Aug 2015 link
In Singapore
Danone Dumex offers generous discounts through its value pack promotion - 6/8/2015
Abbott offers a choice of gifts to ‘stimulate the senses’ of parents to buy Similac Gain products - 6/8/2015
Danone’s Dumex offers free pregnancy gift packs to pregnant women because “if mommy is happy, baby will be happy!” - 5/8/2015
Mead Johnson pushes its “scientifically formulated” follow-on formula for “exceptional learning” in a parenting magazine - 29/7/2015
Nestlé lies about “the right formula” in Singapore - 29/7/2015
Abbott seeks to contact first time parents in Singapore through its annual parenting congress - 29/7/2015

Promotion of bottle and teat in parenting magazine
Munchkin - Latching on to the breast - 31/7/2015
NUK - Disney unfriendly to bottles - 31/7/2015

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Idealising baby piture on Voltic mineral water label in Togo - 24/7/2015 link
Nestlé advertises its SMA products in circulars to staff of chemist shops to "support them, support mums" in Ireland and the UK - 24/7/2015 link
In the US, Abbott engages with pregnant women and mothers through photo competitions - 22/7/2015 link
Liptomil products advertised on desk calendars found in healthcare facilities in Ethiopia - 20/7/2015 link
Danone promotes mineral water that is "perfect" and infant milk that is essential for baby feeding in France - 20/7/2015 link
Maeil formula products, labelled only in Korean, on offer in a "buy 1 get 1 free" promotion in Yangon, Myanmar - 14/7/2015 link
HIPP uses an Olympic sportswoman to champion its products in the Netherlands - 14/7/2015 link
Local celebrities and baby recruited to advertise Snowbrand Smart baby products in Metro stations in Hong Kong - 14/7/2015 link
  Korean products Grand Noble on special display in Hanoi - 18/6/2015 link
  Mead Johnson uses unauthorised data to reach mothers in Canada - 8/6/2015 link
  Wakodo offers discount of its formula products in Cambodia - 4/6/2015 link
  The sun sets on the Code in Japan with multiple brand special discount on infant formula in a drug store - 1/6/2015 link
  Wyeth makes graphic claims about the benefits of Progress Gold 'exclusive' Biofactor System in Trinidad and Tobago - 1/6/2015 link
  In Singapore 
Mead Johnson works 'under-cover' and breaches the integrity of a hospital to promote Enfamil - 28/5/2015
Family members receive free snacks and coffee at a private hospital courtesy of Nestle Nan - 28/5/2015
Danone Dumex’s 2D acrylic gift to new parents tramples over breastfeeding 

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  Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link

   

BOTTLES AND TEATS

  Lansinoh advertises its natural wave bottle on facebook in Turkey - 4/6/2015 link
  Tigex feeding bottle ad targets high school students in Lebanon - 21/5/15 link
  Mothers entice to 'like' and 'share' Haberman Suckle Feeder facebook promotion in New Zealand - 21/5/15 link
  Philip Avent's "Natural Bottle" is promoted as mimicking mum's breast in France - 13/5/15 link
  Transiting from breast to bottle the Novalac way in France link
  Dr. Brown's, Tommee Tippee, and Munchkin with their "natural, closer to nature" feeding bottles which are "just like the breast" in the US link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!