ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
Mead Johnson meddles with truths and myths about breastfeeding to justify formula feeding on its Enfamil website - 21/7/2016 link
Mead Johnson showers mothers with Enfamil promotion following data obtained from clothing outlet in the US - 20/7/2016 link
Free gifts including a slow juicer worth $249 given for purchase of Nestlé Nan products in Singaporean supermarket - 19/7/2016 link
Full page Nestlé ad for Nan growing up milks in a national daily calls on Malaysian mums to "Give Your Child A Great Start In Life" - 19/7/2016 link
Danone Dumex promotes Mamil through claims and gifts in Singapore - 13/7/2016 link
  Mead Johnson's Enfamil Ready-To-Use follow up formula is promoted as precise nutrition in every drop in Singapore - 24/5/2016 link
  Friesland uses idealising text to explain how is LockNutri technology make Friso Gold formula products easy to digest on its Singapore website - 23/5/2016 link
  Friso sets aside Code constraints to put its new LockNutri technology on track as a crowd puller in Singapore - 23/5/2016 link
  Danone's first 1000 days summit in Turkey showcases Nutricia Aptamil products. link
  Billboard showing formula products by local Aussie company, ViPlus removed from airport after complaint - 20/5/2016 link
  Nestlé NAN 3 offers "healthy growth from the first days" in healthcare centres in Russia - 10/5/2016 link
  Abbott distributes samples and promotional brochures for Similac infant formula in health facilities and drugstores in Russia - 27/4/2016 link
  Humana ad in Russia portrays the product as close to breastmilk - 21/4/2016 link
  Mead Johnson  promotes its Enfamil range of products through various marketing strategies at AAP conference in the US - 13/4/2016 link
  Pediatricians invited to join Nestlé Nutrition Institute at conference where Gerber Good Start is aggresively promoted at AAP conference in the US - 13/4/2016 link
  Label of discounted Nestlé complementary food in Czech Republic shows a feeding bottle and is indicated as suitable from 4 months - 12/4/2016 link
  Lactel's Milumel infant formula found in discount bin in a supermarket in France - 12/4/2016 link
  Nutrilatt infant formula included in supermarket point collection scheme in Cambodia - 11/4/2016 link
  Wakado offer allows customers to pay less for more in Cambodia - 11/4/2016 link
  Friesland's Peak banners at medical conference in Nigeria use forbidden claims - 7/4/2016 link
  Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link



Dodie feeding bottles promoted in church in Paris, France - 18/7/2016 link
NUK's First Choice teat promoted as the best reproduction of the maternal breast on it's French website - 18/7/2016 link
Medela promotes its Calma teat with idealising statements in a French magazine - 14/7/2016 link
  Philips Avent's "thought of everything" for mums and babies in its online promotion in Russia - 24/4/2016 link
  Pigeon runs contest to reach out to pregnant women in Singapore - 16/12/2015 link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!