LOOK WHAT THEY’RE DOING!
 
ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
 
We provide below links to 20 recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
 
Multiple violations involving complementary foods in the Philippines - 21/5/15 link
Monitoring compliance with the national law in Botswana - 20/5/15 link
Wyeth promotes S-26 products in infant and young child feeding programmes it sponsors in Singapore - 13/5/15 link
Nestlé convinces mothers to move from breastfeeding to NAN 2 in Belgium - 12/5/15 link
Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link
Cow & Gate entices mums to join baby clubs with giveaways in Ireland
Aptamil Ireland does the one thing it should not - facilitating contact with parents
Nestlé cultivates health professionals in Ireland through SMA Nutrition
- 8/5/2015
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For the first time ever, violations from Afghanistan!
- Danone with its retractable pen banner promoting Bebelac formulas
Nestlé billboards promoting Cerelac as products which protects children from "inside"

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Alarming ads found in pregnancy magazine in the US. 
- Mead Johnson and its brain nourishing Enfamil infant formula
- Abbott with its OptiGRO formulation that is closer to nourishing power of breastmilk

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  Mead Johnson violates the Code in the promotoion of a new range of infant formula in the US. link
  Mead Johnson offers savings with coupons for purchase of formula products in Canada. link
  Nestlé and Abbott products on display and given as samples in Nova Scotia, Canada. link
  Novalac pin-up featuring infant formula products in a paediatric clinic in Botswana link
  Different strokes for different folks. Nestlé's promotional strategies for rich and poor communities violate the Code all the same link
  Nutribén complementary foods promotion violate global public health IYCF recommendations and the Lebanese Law link

BOTTLES AND TEATS

Tigex feeding bottle ad targets high school students in Lebanon - 21/5/15 link
Mothers entice to 'like' and 'share' Haberman Suckle Feeder facebook promotion in New Zealand - 21/5/15 link
Philip Avent's "Natural Bottle" is promoted as mimicking mum's breast in France - 13/5/15 link
Transiting from breast to bottle the Novalac way in France link
Dr. Brown's, Tommee Tippee, and Munchkin with their "natural, closer to nature" feeding bottles which are "just like the breast" in the US link
  Farlin and Pigeon sponsoring breastfeeding events in the Philippines in violation of the national law link
  Tommee Tippee gets closer to nature and given free in Lebanon link
  Evenflo billboards in Lebanon promotes an "advanced" new line as a natural extention of breastfeeding link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!