ICDC’s Code monitoring is continuously sustained by volunteers from around the world. We are grateful for their contributions as their whistle-blowing efforts enable us to know what companies are up to in all corners of the world.  This way, we are able to keep up with latest company strategies and marketing trends and are able to advocate for change through Code implementation and enforcement.
We provide below links to recent Code violations (yet unpublished anywhere else) so everyone can see what companies are up to of late and look for similar promotional tactics in their own backyards.  The benchmarks are the minimum standards set by the International Code of Marketing of Breastmilk Substitutes  and subsequent World Health Assembly Resolutions.
Violations du décret au Burkina Faso - ce que l’APAIB a decouvert - 30/11/2015 link
Nestlé Baby programs offers “mummy perks” in Canada - 30/11/2015 link
Nestlé and Danone formula promotion in professional conference in Luxembourg - 24/11/2015 link
Philips Avent promotion in lactation stations it sponsors in the Philippines - 23/11/2015 link
Nestlé’s SMA Nutrition sponsors AOL’s first motherhood series on digital and social platform  the UK - 20/11/2015 link
Nutridar products promoted as best quality milk to Syrian mothers in Jordanian refugee camps - 18/11/2015 link
Nestlé ventures into infants and young child feeding at its ‘Mom & Me’ event in Singapore - 13/11/2015 link
Nestlé Blue Bear on the prowl, targeting newborns in hospitals in Singapore - 12/11/2015 link
The Singapore Sweep - hospitals facilitate access by major brands to mums.
1) Abbott Nutrition - 3/11/2015
2) Dumex - 4/11/2015
3) Friesland - 6/11/2015
4) Nestlé - 9/11/2015
5) Mead Johnson - 16/11/2015


  Idealising image of mother and child on Presidents Choice infant formula in Canada - 28/10/2015 link
  Celia Nutrition 1 and Celia Cereline being promoted in Comoros - 26/10/2015 link
  OsemNestlé’s partner in Israel sends out formula flyers that hang on doorknobs and double as discount coupons - 5/10/2015 link
  Danone’s Blédina behaving badly in Comoros - 5/10/2015 link
  Mead Johnson samples and personalised coupons to mums in the US - 5/10/2015 link
  Danone’s formula ad for Swiss conference programme book offers a healthy future for the next generation - 2/10/2015 link
  Abbott donates growth and weight charts to health facilities in Colombia with WHO name and logo - 1/10/2015 link
  Nestlé brands babies from birth in Singapore - 1/10/2015 link
  The Honest Company dishonestly claims its formula is carefully modeled after breastmilk and that the choice of breast, formula or a combination of both are all good! - 14/8/2015 link
  In Singapore
Danone Dumex offers generous discounts through its value pack promotion - 6/8/2015
Abbott offers a choice of gifts to ‘stimulate the senses’ of parents to buy Similac Gain products - 6/8/2015



  Find out more violations from Ireland in Look What They're Doing report - 8/5/15 link



  Tommee Tippee not only advertises its bottles but even has an entire page on the advantages of bottle feeding on its website recently accessed in France - 27/10/2015 link
  Philips Avent promotes bottle feeding as “close to nature” in France - 9/10/2015 link
  Multiple promotion of feeding bottles by Farlin at a retail outlet in Cambodia - 6/10/2015 link
  Medela reaches out to new and experience pregnant women digitally through MyMedela app - 6/10/2015 link

Everyone can monitor. And monitoring can be done anytime anywhere. Help us to call the companies to account by submitting pictures of Code violations or practices which, in your view, undermine breastfeeding in your community.  

We have a Quick & Easy Form you can use to convey the relevant information.

Protect breastfeeding!